Content marketing: What it is and why marketers should care

From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you. Here you can see how content marketing plays a role through every stage of the marketing funnel as well as which types of content work best to top, middle, and bottom-of-funnel leads. Instead of contacting your sales team your prospects are consuming your content.
Controlling the conversation while your most likely customers are educating themselves is invaluable. The same holds true for everything from car insurance to business software. Building a relationship with your target audience to make them more likely to work with your business, instead of your competitors. Before making a purchase, people realize that they have a problem that needs solving . They take time to research and better understand their problem . Then, they make a decision on which solution is best for them .
We love this example from Zoom talking about how HubSpot is using Slack and Zoom to improve their communication abilities — especially while working remotely. It shares a customer experience while also showing how these technologies can help. Free consultation offers — When someone is ready to buy, provide access to someone who can walk them through the process, whether virtually or in-person.
In addition to reacting to others’ Chipotle-related TikTok content, the brand posts TikToks of their menu items, recipes, people enjoying their food, their restaurants, and more. They have over 1.6 million followers and over 30 million likes. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. To be effective at content marketing, it is essential to have a documented content marketing strategy.
As we saw, video content stats show video is the future of marketing. 70% of marketers set priority to content quality over quantity. 26% of the total marketing budget of B2C marketers is directed toward content marketing. Content Marketing allows the audience to respond to what you are offering them. You create great content, you become a leader – and you attract your audience. Interacting with your clients is essential, so don’t miss the opportunities that content marketing has to offer.
She is also a speaker on millennial moms and black consumers. Christine holds a BS in Business Administration and Art History from Stevenson University. She is a leader in multicultural marketing strategy and has written over 100 articles views for several publications, including TIME and Forbes Women. Christine has worked with Fortune 500 clients such as Google, Walmart, and McDonald’s. She has been featured in The New York Times, BBC News, NBC, ABC, Fox, The Washington Post, Business Insider, and Today. However, you don’t need to get caught up creating content just for the sake of creating content or leaning too heavily into what your competitors are doing.

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